Winter Tourism: Success with Feedback based Strategy and Service Quality

In Switzerland young tourism professionals do not find all the necessary tools to comprehend how markets function in alpine tourism. „Feedback“ instruments are of little significance in the curricula and based on outdated textbook content. Widely used so called „guest surveys“ are to a large degree neither valid nor reliable. This is O.K. for most of the management and state run support politics as it avoids questioning of the oligopolistic, u8ncompetitive market structures. Even worse: Surveys tell little about untouched potential, innovation and growth because they do not address the non-clients. Market leaders, however, show clear strategies regarding competitive advantages, service quality and branding. They have done their market research homework. Read more …

Beitragsbild: Ruth and Dave via Foter.com CC BY